The trend is largely due to the dramatic rise in online shopping amid the prolonged Covid-19 pandemic. According to Kakao, sales of luxury beauty items nearly doubled in the first half of the year compared to the same period last year, though the company wouldn't give specific figures.Ī screenshot shows luxury cosmetics products on sale on KakaoTalk's gift store. Chanel isn't the only luxury cosmetics brand to join KakaoTalk's gift shop - currently over 66 premium brands are available on the platform, including Yves Saint Laurent, Christian Dior and Estée Lauder. A total of 22 Chanel beauty products including lipstick, perfume and hand lotion are currently available through the store. The gift platform, which has mainly been used for cheaper products like coffee coupons, has been expanding its range as consumer patterns change. Chanel last month started selling products through KakaoTalk's gift store, an e-commerce platform built in to the messaging app where users can purchase and send gifts and gift coupons. ![]() As the growing popularity of online shopping moves into the cosmetics sector, luxury brands like Chanel and Estée Lauder are scrambling to follow the trend. An ad announces Chanel's arrival on the KakaoTalk gift store.
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